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Blog | Dec 5, 2011

Make the best out of your Shopping Cart!

Shopping cart usability and accessibility is critical for web site sales. Consider having a customer service phone number and dynamic chat window at hand to help out potential store visitors. You may also want to consider having a product questionnaire on each page, allowing your customers to ask specific questions after business hours.

As far as front-end coding for product pages, nothing beats unordered lists within your HTML layout. For some reason your stylesheet didn't load, visitors would still get bullet information on your important points/items/products. This technique is great for mobile devices.

As far as optimization, you may want to "g-zip" your store and add "Expires Header" on your images, CSS and JavaScript files via your ".htaccess" file. This will speed up your store site dramatically.

If you haven't tried out oscmax yet, I recommened it for all small business shopping carts. Its a great system that can be customized to your liking and is packed with many options and features.

Good Luck!